Marketing with postcards is not only effective; it is also cost-efficient.  When done correctly, marketing with postcards can significantly increase your Return on Investment (ROI).  Here are some tips on how you can increase your ROI using these proven techniques:

Pay attention to your postcard design. The visual impact of postcards cannot be underestimated.  Obviously, a well-designed postcard is more likely to generate positive response from people than a poorly-designed postcard.

Focus on one message. One postcard should only contain one specific message.  It is recommended to say only thing for every postcard you send.  If you want to introduce more than one service such as Short Sale, First Time Homebuyers, Tax Incentives etc, you should send out more than one batch of postcards.  To maximize the use of your writing space, spend time conceptualizing your message.

I suggest you use postcard marketing to promote your business, but don't forget to do a little first.  Consider these three pointers on how to successfully market with postcards.

Start with the Right Mailing List
Start with the right mailing list or list of prospects.  Who do you plan to send your postcards to?  Who is more likely to pay attention to the service you offer (Buyer vs Seller vs Distressed Properties vs Investments etc). Who is most likely to respond to your postcard advertising? Distributing postcards to the wrong market may not give you the results you expect. Know your community and then launch the appropriate card.

If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 10 reasons postcards should be part of your marketing program...

If a picture is worth a thousand words, a picture may be worth a million, memory-wise. Psychologists have shown that color does more than appeal to the senses. It also boosts memory for our scenes. Color is a meaningful constant and a powerful psychological tool. By using color in your marketing materials you can send a positive or negative message, encourage sales, calm a crowd, or draw attention directly to you.

If you want to grow, you need to reach out to new homeowners. And if you want more homeowners to know you are there for them, you need:

A group of possible customers you can identify and reach. You will find that a successful Realtor is one that is constantly reaching out to new people and introducing themselves to the community. It can be done in many ways. Whether through targeted mailings, advertising campaigns, open houses, public relations activities, special offers or through many other creative ways. The name of the game is for homeowners to reach out to you. This activity is often underdone as it usually requires an investment of time, expense, and effort but the rewards are well worth the costs.