Marketing with postcards is not only effective; it is also cost-efficient.  When done correctly, marketing with postcards can significantly increase your Return on Investment (ROI).  Here are some tips on how you can increase your ROI using these proven techniques:

Pay attention to your postcard design. The visual impact of postcards cannot be underestimated.  Obviously, a well-designed postcard is more likely to generate positive response from people than a poorly-designed postcard.

Focus on one message. One postcard should only contain one specific message.  It is recommended to say only thing for every postcard you send.  If you want to introduce more than one service such as Short Sale, First Time Homebuyers, Tax Incentives etc, you should send out more than one batch of postcards.  To maximize the use of your writing space, spend time conceptualizing your message.

As a Real Estate agent you are always seeking ways to enhance and develop your community awareness and your customer base. In this economy, finding an economic solution is top priority. Postcards have become more popular for many reasons. They are the best solution; a low-cost, easy-to-implement sales tool without getting mired in all of the latest high-tech marketing methods. These princely little pieces pack a powerful promotional punch for many. Even big tech companies love postcards. When it wanted to reach a broad audience of small business owners, for example, Yahoo! turned to a postcard campaign. So can you. You can print and mail postcards without a big investment. Getting your postcards printed and mailed is also a snap. The field is highly competitive and you can get your cards, along with a mailing list, in a few days. The most effective cards share these traits.

If a picture is worth a thousand words, a picture may be worth a million, memory-wise. Psychologists have shown that color does more than appeal to the senses. It also boosts memory for our scenes. Color is a meaningful constant and a powerful psychological tool. By using color in your marketing materials you can send a positive or negative message, encourage sales, calm a crowd, or draw attention directly to you.

While thumbing through my mail one day I received a HUGE postcard that advertised a local business. It was so eye catching and to the point that I decided to do check them out and have since become a regular customer. But it was amazing that big media like television, radio, newspapers, and billboards couldn’t sell me in their past endeavors.
Yet a simple, but JUMBO sized postcard did the job. That’s the power of postcards.
Here's what you can expect from a well done postcard.

Building a successful business has key elements that are important and should not be overlooked. The good news, it does not have to be complicated or expensive. In fact, it can be easy and even fun. You will see a greater return by enjoying this part of your business. I will outline some simple principles and solutions below. It is important to the continual growth and success of you business.